Author(s): Li Wenxuan, Wang Feng

Abstract: From the perspective of Multimodal Cognitive Discourse Analysis, this study, based on social semiotics theory, has constructed a cognitive functional analysis method to analyze the reports of mainstream British media on COVID-19, revealed their characteristics in terms of narrative modes and discourse strategies from three aspects of multimodal uses, ideological orientation and audience characteristics, and conducted an objective analysis of the international image of China that mainstream British media tried to shape, which aims to provide references for the construction of China's international discourse and the image of an international power.

Keywords: Audience characteristics, Comparative analysis and criticism, COVID-19, Multimodal cognitive discourse analysis, Mainstream British media.

DOI: 10.22161/ijels.55.18