Author(s): Kristopher M. Ngilangil

Abstract: TikTok is very popular among the young and has become for many a mode of free and creative self-expression. Many people use Tiktok, but most users are teens, and it has become a celebrity start-off. If Tiktok uploads creative content and its viewers are entertained and earned many comments and reactions, this study aimed to determine the level of influence and engagement of Tiktok on the students of Surigao del Norte State University (formerly Surigao State College of Technology). Specifically, it looked into the frequency of the students viewing Tiktok. It deals also with the level of influence as to the content, quality, and music. And the level of engagement as to entertainment factor, viewer’s comment factor, and viewer’s reaction factor. This study used a descriptive research design. The 4th-year Bachelor of Arts in English Language students were the participants of the study. The data gathered was analyzed using the following statistical tools: frequency count and percentage distribution, mean and standard deviation, and Pearson Product Moment Correlation. Based on the results of the study, Tiktok was very influential to the SNSU students. It also revealed that Tiktok had a significant relationship with the students which means Tiktok was influential and engaging. It is recommended that guidelines on using social media, particularly the use of Tiktok should be crafted and implemented through a school campaign spearheaded by the Student Government Council.

Keywords: Engagement, Influence, Tiktok, SNSU, Quantitative-Descriptive

Article Info: Received: 01 Jun 2022; Received in revised form: 19 Jun 2022; Accepted: 25 Jul 2022; Available online: 03 Aug 2022

DOI: 10.22161/ijels.74.22