Author: Jintao You, Guanqiang Yang, Jiaqi Song

Abstract: By means of literature review and logical analysis, this study explores the value and strategies of ice and snow sports culture construction for its high-quality development. Ice and snow sports culture endows high-quality development with core driving capacity by shaping value identity, activating industrial innovation, and enhancing international popularity. However, at present, there are problems such as lack of public awareness, single communication form, and fragmented industrial development. Strategies such as in-depth excavation of connotation, innovation of communication mode, promotion of integration of industry and culture, and improvement of policy support are proposed to create a positive cycle between culture and development and boost the high-level development of China's ice and snow sports.

Keywords: Ice and Snow Sports; Cultural Construction; High-Quality Development

Article Info: Received: 13 Aug 2025; Received in revised form: 09 Sep 2025; Accepted: 12 Sep 2025; Available online: 16 Sep 2025

DOI: 10.22161/ijels.105.17