Author: Sadaf Mustafa, Abdur Rafay, Syed Shoeb Ahmed

Abstract: The core reason of this research is to ascertain the factors behind preference of Islamic banking in Pakistan. The nature of this study is quantitative and the essential objective of this study is to find out that why the preference of Islamic banks in Pakistan has increased over the time. The research design used to accomplish this result is correlation research design and the tool used to conduct this research is questionnaire. Out of the 100 respondents the full 100% replied. The ratio of female respondents to male respondents was relatively very low. The questionnaires were distributed to those individuals who were employed and had a bank account. Questionnaire responses were given on a likert scale, with response 1 as strongly disagree to response 5 for strongly disagree. The results were analyzed using basic statistics, including measures of central tendency. The findings of this research indicate various factors that account for preference of Islamic banking. The factors include reputation, Shariah compliance, customer satisfaction and service quality. This study will be supportive to those individuals who prefer opening their account in Islamic banks. By this study, the individuals can get a lot of help that what are the major factors that are considered by different individuals.

Keywords: Islamic banking, shariah compliance, profitability of Islamic banking sector.

DOI: 10.22161/ijels.4.1.32