Perceptions of College Marketing Graduates to the difficulties Experienced in finding Employment in Nueva Ecija

Mercy V. Torres

Vol-5,Issue-2,March - April 2020

Author: Mercy V. Torres

Keywords: Employment, Employability, Difficulties, Challenges, Marketing, Graduates.

Abstract: Considering the continuous increase in the number of graduates further jobs in diverse companies and industries is undoubtedly and probably required. Graduates have more favorable reviews of their learning of management knowledge and skills in fields such as marketing that are important to other industries. This study described the difficulties experienced by college marketing graduates in finding employment in terms of laxity in knowledge, skills, and working experience. The study used descriptive method as it describes the present condition. A total of 200 alumni of business administration-marketing course (69 males and 131 females) were surveyed. The researcher used a likert-scale type questionnaire and analyzed it through statistical data treatment such as mean, weighted mean and ranking. Based on the gathered data, the researcher concluded that marketing graduates experiencing difficulties in finding a job is, one, due to the lack of knowledge as basic knowledge about the job is insufficient and they can’t adapt quickly to the environment of the work. Thus, it is recommended that studying hard will uplift their career prospects in par with their educational attainment. Two, lack of skills due to insufficiency and apprehension to perform and apply in their job. It is recommended that marketing graduates attend trainings and seminars that would improve their skills. Three, Lack of working experience due to insufficient time and insufficient learnings on their on-the-job-training (OJT)). It is recommended that their selected company be prominent in the industry and is aligned with their course to further develop their skills and competencies. Overall, the researcher concluded that the perception of the marketing graduates to their experienced difficulties in finding employment were all the enumerated laxity. It is recommended that the students should focus on improving ones’ self to prevent the laxity and difficulty that can be experienced after graduation.

DOI: 10.22161/ijels.52.34