Author(s): Dr. Reena

Abstract: The present research paper, while exploring the plight of women in Patriarchal Society, highlights the role of media in the promotion of gender equality. It discusses why woman becomes a sacrificial and submissive being. It reveals how media promotes the issues of higher education and personality development of woman which are ignored by the patriarchal society. In the paper an attempt has been made to bring out the significance of media in eradicating gender bias prevailing in the society.

Keywords: Patriarchal Society, Traditional Oriented Attitude, Gender Inequality.

Article Info: Received: 26 Dec 2022; Received in revised form: 19 Jan 2023; Accepted: 25 Jan 2023; Available online: 02 Feb 2023

DOI: 10.22161/ijels.81.14