Author(s): Defency J Purohit

Abstract: This paper aims to analyse the gender politics in the item songs by drawing parallels between the content of the item songs and theory of sexual objectification using psychoanalysis and social and behavioural theories. It tries to evaluate the role of media, patriarchy and psychology in conforming and forming gender roles and sexual objectification. It also tries to bring to notice dire consequences of sexual objectification.

Keywords: Media, Gender roles, Item songs, Patriarchy, Language, Visual Pleasure, Sexual objectification.

DOI: 10.22161/ijels.46.35