Author(s): Kim Edward S. Santos, Antonio Jose D. Celis

Abstract: With the growing diversity of students attending university, the factors affecting academic performance are becoming increasingly relevant.This paper described the institutional factors and the major category of the institutional factor affecting academic performance of marketing students in Nueva Ecija. This paper used descriptive method of research as itutilized survey questionnaire with likert-scale responses. A total 213 college students from private universities and colleges in Nueva Ecija were surveyed in this paper. Based on the findings, the researchers concluded that institutional factors categorized as instructional material and utility have minor affect to the academic performance of students. While the people and infrastructure category have moderate affect. Thus, the researchers recommended to improve the people and infrastructure categories of institutional factors to further uplift the academic performance of the marketing students.In the foregoing findings, the researchers specifically found out that method of lecture delivery as one of the institutional factors is the most influential affecting the performance of the students academically. Thus, the researchers recommended to focus on the development of methodologies of lecture delivery to further improve the academic performance which results to quality education.

Keywords: Academic Performance, Institutional Factor, Marketing Management, Marketing Students.

DOI: 10.22161/ijels.51.52