Author: Angelo R. Santos

Abstract: Marketing experts studied the processes and behaviors that business customers used in their buying activities, and enabled research to better understand and maintain their business customers. This paper determined the indicators of buying influence in business markets in terms of: environmental influences, organizational influences, situational influences, interpersonal influences and individual influences; and determined the level of influence to the buying decision perceived by marketing students. This paper used descriptive method. A total of 317 students (219 Female and 98 Male) taking up Bachelor of Science in Business Administration Major in Marketing Management from State Universities and Colleges in Nueva Ecija were surveyed in this paper.

Keywords: Buying Decision, Buying Influence, Marketing, Buying Behavior, Environmental Influences, Organizational Influences, Cultural Influences.

DOI: 10.22161/ijels.51.53