Author(s): Sunita Chhaba, Pooja Choudhary

Abstract: This paper provides a glimpse into the dynamic world of agriculture marketing, emphasizing the need for stakeholders to address challenges and seize opportunities while embracing innovative solutions. To ensure food security and sustainable economic growth, it is imperative to continue exploring and implementing strategies that enhance the efficiency, inclusivity, and resilience of agriculture marketing systems. This research paper is relies mainly on secondary data sources for its investigation. The necessary secondary data will primarily be gathered from scholarly repositories, official records, literary publications, periodicals, government reports, the Economic Survey of India, the Agriculture Census, and similar reputable references. The various tools were also used like percentage, pie charts and tables for clear understanding.

Keywords: Agriculture Marketing Challenges, Innovative Solutions, Food Security, Secondary Data Sources, Economic Growth