Author: Rewa Agarwal

Abstract: India's entrepreneurship is at a crossroads, with a mix of problems and opportunities necessitating innovative approaches to tasks in order to achieve long-term success. This research dives into the terrain in depth, with an emphasis on combining Design Thinking with the PESTLE (Political, Economic, Sociocultural, Technological, Legal, and Environmental) framework. The study used a qualitative technique to investigate common themes through content analysis of secondary sources. Based on the findings, three key challenges are highlighted, including financial, social, and technological difficulties, and solutions are presented utilising the PESTLE framework. Therefore, this research provides Indian entrepreneurs the benefit to overcome difficulties and create the road for long-term success and societal impact by incorporating Design Thinking and the PESTLE framework as fundamental components of their entrepreneurial journey.

Keywords: Design thinking, India, PESTLE, Content analysis, Qualitative

Article Info: Received: 30 Sep 2023; Received in revised form: 03 Nov 2023; Accepted: 10 Nov 2023; Available online: 20 Nov 2023

DOI: 10.22161/ijels.86.16