Author(s): Robin Cumpio, Faye Delrine Magsacay, Precious R. Manlusoc, Missy C. Riñen, Jara Mae B. Valdez, Bernadette C. Valencia, Mark Alvin H. Abad

Abstract: This study embarked on a thorough assessment of the camping tourism potential at the BSP Nueva Ecija Council Training Camp nestled in Palayan City, employing a comprehensive analysis rooted in the 5 A's of tourism framework. Various dimensions of the campsite, comprising accommodation, attraction, accessibility, activities, and amenities, were scrutinized with a paramount focus on meeting the diverse preferences and needs of campers. Through a descriptive qualitative methodology, the research delved into the campsite's appeal to campers, evaluating the range, quality, and availability of lodging options tailored to their requirements. Additionally, it examined the natural and cultural attractions surrounding the campsite, assessing their allure to camping enthusiasts and nature aficionados. The study thoroughly assessed the campsite's accessibility, considering factors such as transportation infrastructure and ease of access from different locations, ensuring convenience for campers. Furthermore, it explored the breadth and diversity of activities offered at the campsite, evaluating their capacity to engage campers and enrich their camping experiences. In addition to evaluating the campsite's physical attributes, the research scrutinized the existing facilities and infrastructure at the BSP Nueva Ecija Council Training Camp. This entailed evaluating their current state, functionality, and adequacy in meeting the needs of campers, ensuring a comfortable and enjoyable stay amidst nature. Moreover, the study analyzed the camp's promotional strategies, with a particular emphasis on environmental sustainability, responsiveness to market trends, safety measures, stakeholder engagement, and economic viability. These factors played a pivotal role in shaping the campsite's image, attracting campers, and fostering a positive camping experience. A SWOT analysis matrix was developed to identify the campsite's internal strengths and weaknesses, as well as external opportunities and threats specific to the camping context. This provided invaluable insights for strategic planning, enabling stakeholders to capitalize on strengths, address weaknesses, seize opportunities, and mitigate threats effectively, tailored to the camper experience. Through this comprehensive evaluation, the study aimed to establish a robust foundation for the development plan of the BSP Nueva Ecija Council Training Camp, ensuring its sustainable growth as a premier camping destination. By enhancing the overall camping experience, the campsite can significantly contribute to the tourism landscape of Palayan City, fostering positive socio-economic impacts for campers and the local community alike.

Keywords: Camping Tourism Potential, BSP Nueva Ecija Council Training Camp, 5 A’s of Tourism.

Article Info: Received: 01 May 2024; Received in revised form: 01 Jun 2024; Accepted: 10 Jun 2024; Available online: 23 Jun, 2024

DOI: 10.22161/ijels.93.48