Author: Diah Wardhani, Sri Hesti, Nindyta Aisyah Dwityas

Abstract: Digital Literacy Competence is not yet mastered by the people of Indonesia. Understanding of reading material and the ability to produce positive reading has not been successfully implemented. The purpose of the study was to analyze the influence of parental roles on digital literacy competencies of the students of the Faculty of Communication Sciences, Universitas Mercu Buana. The concept of Interpersonal Communication by DeVito (2013) was used in this study. The role of the family can be classified into four, namely: (1) modeling; (2) mentoring; (3) organizing, and (4) teaching. Through survey methods and data analysis techniques with correlation and impact testing, the results of the study show that the role of parents has an influence on digital literacy competencies. The role of parents as models, mentors, organizers and instructors in educating and raising their children is highly recognized by their children. Meanwhile, the role of parents has not had a maximum effect on improving student literacy digital competencies.

Keywords: The Role of Families, Digital Literacy Competence, Audiences.

DOI: 10.22161/ijels.4434