Author(s): Mitali Singh

Abstract: This paper will examine the role of food influencers on Instagram in shaping contemporary culinary culture and identity. It will explore how these influencers use visual storytelling, hashtags, and self-presentation strategies to craft digital food narratives that resonate globally. The study will also address the broader cultural implications of these narratives, including their role in reinforcing or challenging traditional food norms, influencing taste perceptions, and creating digital food hierarchies.

Keywords: Digital Food Influencers, Hashtags, Self-Presentation, Food Hierarchies, Instagram.

Article Info: Received: 15 Apr 2025; Received in revised form: 11 May 2025; Accepted: 17 May 2025; Available online: 22 May 2025

DOI: 10.22161/ijels.103.32