Author(s): Rachel Jennifer Z. Velasquez, Mark Alvin Abad, Curleen Leign C. Balagtas, Mary Ann Corpuz, Abigail Fernando, Dominick Flores, Nelaine Antonette D. Manabat, Aicie V. Pacheco

Abstract: This study uses a quantitative research method, data will be collected via survey questionnaire to gain insights into current tourist satisfaction levels. Surveys will provide quantitative data on the level of satisfaction of tourists in Cuyapo, Nueva Ecija. To analyze, the researchers used the percentage, frequency, and mean to determine the Assessment through 5A’s of Tourism in Cuyapo, Nueva Ecija: A Basis for Tourism Development Plan, to analyze the survey answers. In this instance, the population is interpreted as all the tourists from Cuyapo, Nueva Ecija. The researcher uses a simple random sampling method that limits the huge population for the process. Regarding its findings in Cuyapo, Nueva Ecija, in terms of attractions, activities, amenities, accessibilities, and accommodation, to ensure the good satisfaction of respondents, they are “very satisfied" about their experience as a tourist in Cuyapo, Nueva Ecija. Amenities ranked number one among the 5A’s of tourism wherein Activity were the lowest in ranking. Based on the findings, when it comes to the attractions, it is well-maintained, clean, and appealing. While when it comes to amenities, the availability of Wi-Fi and other technological amenities met their needs. In addition, when it comes to accommodation, most of the respondents answered that the accommodation met their expectations in terms of cleanliness and comfort and the staff in the accommodation were friendly and helpful. While in activities, most of the respondents answered that the range of activities available met their interests and expectations, the quality of the activities was high and provided a good experience with the activities that were offered. Furthermore, when it comes to accessibility, most of the respondents answered that the directions and signage to and within the destination were clear, helpful and transportation options available made it easy to get to and around the destination. In general, Cuyapo has something as a tourist attraction, with its quiet boasts of hills and mountains that offer stunning views for locals and tourists. Nevertheless, the tourist destination might need to enhance its facilities to attract more tourists while promoting environmentally friendly tourism.

Keywords: Tourism Satisfaction, Accessibility, Attraction, Amenities, Accommodation, Activity

Article Info: Received: 11 May 2024; Received in revised form: 18 Jun 2024; Accepted: 25 Jun 2024; Available online: 05 Jul, 2024

DOI: 10.22161/ijels.94.5