Author(s): Suraya Mansur, Nurhayani Saragih, Gayatri Atmadi, Nurul Robbi Sepang

Abstract: Millennials nowadays are interested in maritime tourism as the destinations are unspoiled, bringing them back to nature, and several destinations also offer adrenaline attractions, such as mountains. In this technologically advanced era with social media, millennials tend to spend most of their time on social media. Search for maritime tourism destination information is also related to the usage pattern of social media. This study aimed to determine which of the digital media that was mostly used by the millennials who were studying in Jakarta to search maritime tourism destination information. This study employed seeking information theory. This study also used a quantitative descriptive survey method. The samples of this study are 100 students of Communication Studies of Mercu Buana University, gained by using the purposive technique. The data were analyzed using descriptive statistics. Results: The usage of Instagram and Youtube dominated the search for information regarding maritime tourism expense; the ideal time to travel; information regarding safety and convenience; information related to transportation; attraction or shows; culinary in maritime tourism attractions; also, local products that could be the souvenirs of maritime tourism destinations.

Keywords: Digital media, maritime tourism, Seeking information theory, the millennial generation.

DOI: 10.22161/ijels.52.36