Author(s): Rahmadya Putra Nugraha

Abstract: This study isentitled vintage lifestyle as popular culture on indopinups community in Indonesia. The purpose of this research is to find out the meaning of vintage lifestyle for members of the Indopinups community and to find out the communication behavior that is commonly practiced by the Indopinups community. This research used phenomenology method. The result of this study indicated that the Indopinups community vintage lifestyle was closely related to popular culture and also communication. Community members communicated withothersby using lifestyle attributes that became their characteristic that were part of popular culture. Communication behavior in this community is very unique and different from other groups, it has a special term. Beside of the terms commonly used in verbal communication, there were also many special terms for each genre and fashion, hair style and pin up makeup. Some of them also have special nicknames or more popular nicknames such as those often used by pin up icons and Hollywood celebrities

Keywords: Lifestyle, vintage, popular culture, community, Indonesia.

DOI: 10.22161/ijels.51.44