Author(s): Pramod Kumar K V

Abstract: This article traces the intellectual arc of Cultural Studies from its founding at the Birmingham Centre for Contemporary Cultural Studies (CCCS) to its present-day encounters with digital and decolonial paradigms. It posits that the field’s evolution has been driven by a set of generative but destabilizing contradictions—pitting agency against structure, popular culture against political economy, and identity politics against class analysis. By charting these critical engagements, the analysis demonstrates how Cultural Studies, despite successfully democratizing the objects of scholarly inquiry, has consistently struggled to formulate a cohesive political program. Consequently, its legacy is best characterized as an “unfinished project”—a vital yet often compromised critical apparatus facing the novel challenges of platform capitalism, algorithmic regulation, and global ecological crisis.

Keywords: Cultural Studies, Stuart Hall, Hegemony, Political Economy, Digital Culture, Decolonial Theory, Neoliberal University, Algorithmic Governance.

Article Info: Received: 27 Sep 2025; Received in revised form: 22 Oct 2025; Accepted: 25 Oct 2025; Available online: 29 Oct 2025

DOI: 10.22161/ijels.105.77