Author(s): Chen Jiliang

Abstract: Taking the cultural phenomenon that Le Monde of France selected Su Shi as the "Millennium hero" as the breakthrough point, combined with James Carey's theory of communication ceremony, this paper systematically analyzes the international communication status and practice path of "Dongpo culture" from the dual perspectives of symbol construction and symbol interaction. The study found that: in the international communication, there are differences in the symbolic meaning of Dongpo culture between China and the West - the western media focus on Su Shi's "free soul" as a literary hero, while China's mainstream media endow it with the symbolic meaning of confidence in Chinese culture through themes such as poetry, festivals, food, etc., to report the development of historical sites and IP brand construction of cultural tourism in Huangzhou, Huizhou and Danzhou, and transform Dongpo culture into a concrete cultural landscape and urban spiritual symbol; International social media, on the other hand, promotes Dongpo culture to break through the barriers of context and form a global "top stream" phenomenon with the strategies of image narration, cross-cultural theme reconstruction and emotional resonance. The research further reveals the dilemma of the international communication of Dongpo culture, and puts forward the optimization strategies of constructing the Multi-Agent Coordination Mechanism, the decentralized communication path and technology empowerment. It provides a theoretical and practical reference for the global dissemination of Chinese cultural symbols, highlighting its role as a cultural link in the construction of a community of shared future for mankind.

Keywords: Dongpo culture; Sudongpo, the hero of the millennium; Symbolic communication; International Communication

Article Info: Received: 10 Sep 2025; Received in revised form: 05 Oct 2025; Accepted: 08 Oct 2025; Available online: 12 Oct 2025

DOI: 10.22161/ijels.105.55