Author(s): Heni Ismiati

Abstract: Rural area is described as a place of comfortable life, the safety place and society regularly to collaborate. Social change happens quickly in the rural resulting in rural community of experiencing the cultural shocks. The money is supposed to be creating economic change and creating prosperity turns out to give effect to the social reality in the community. According to Simmel (Simmel 1990; Hardiman 2010; Prasetyo 2013), money is not only as an economic transaction but also is the instrument and symbols to present issues related to value in the society. Money can influence attitudes, behavior the community in socio-cultural life. Those changes in lifestyle rural community is a result of the process imitation what he sees in the community of the city. This research was conducted in Banuayu one of rural area in Ogan Komering Ulu Timur Regency Sumatera Selatan. This research use qualitative research, the data collection use observation and interview.

Keywords: rural, money and value, social reality.

DOI: 10.22161/ijels.3.1.1