Author(s): Dr. Sherry Joy Abanilla-Del Mundo

Abstract: This study looked into the extent of community involvement in the beach tourism industry in the Province of Batangas, Philippines in the specific areas of peace and security, marketing and promotion and environmental protection. The descriptive method of research was utilized using a self-constructed questionnaire in order to gather the data needed for the study. The research settled on restricting the paper sample size to 400 respondents as based from a matrix which showed the actual number of the participants, resort owners, resort managers, domestic tourists and foreign visitors as well as the residents of the municipalities under focus. Except for the Provincial Tourism officials and staff, all other respondents were identified from the four selected municipalities of the Province of Batangas. The results of the study revealed that Batangas, Philippines is a beach tourism haven which gives high regard to a quiet and peaceful community, is beaming with pride of the existence of such beach tourist destinations in their respective localities and advocates the protection and preservation of the environment.

Keywords: beach tourism, peace and security, marketing and promotion, environmental protection, resort owners and managers, Province of Batangas, Philippines.

DOI: 10.22161/ijels.4.2.37