Author: Simran Kamboj, Dr. Jasmeen Kaur

Abstract: This chapter studies how cinema shapes the perception and desirability of real-world destinations through the lens of Baloglu and McCleary’s Destination Image Formation Model (1999), focusing on the Indian films 3 Idiots (2009) and Zindagi Na Milegi Dobara (2011) as case studies. By analysing how 3 Idiots transformed Ladakh’s Pangong Lake into a symbol of personal discovery and adventure, and how Zindagi Na Milegi Dobara reframed Spain as a vibrant landscape of friendship and self-exploration, the chapter explores the powerful influence of cinematic narratives, visuals, and character journeys on the formation of cognitive, affective, and conative images of these locations. Situating the discussion at the crossroads of travel studies, cultural geography, and media representation, the study demonstrates how films not only promote tourism but also redefine the global image and brand identity of destinations, shaping travel trends and aspirations among audiences in India and beyond.

Keywords: Film-Induced Tourism, Destination Image Formation, Bollywood, 3 Idiots, Zindagi Na Milegi Dobara, Travel Aspirations.

Article Info: Received: 24 Jan 2026; Received in revised form: 22 Feb 2026; Accepted: 24 Feb 2026; Available online: 28 Feb 2026

DOI: 10.22161/ijels.111.74