• Track Your Paper
  • Submit Now
  • Join Us

ISSN: 2456-7620

21st Century Business Language

21st Century Business Language ( Vol-3,Issue-1,January - February 2018 )

Author: Naila Gasimova, Farida Huseynova

Keyword: appropriate language, business correspondence, plain English, redundant expressions, relationships, strategy of success.

Abstract: Every business letter is written to a purpose and has its own special aim. One of the features of this article is to show how the various letters set out to achieve their aims. The article can be of special help to those who are in business and use commercial correspondence. More and more of our work today is undertaken through writing rather than in person or on the phone. As we are writing so much more these days, we depend on our writing skills to influence, persuade, encourage, collaborate, and to lead. Yesterday’s writing is passive and wordy, and it sounds really dull. It puts a distance between you and the reader. Today’s writing sounds more conversational. It’s clear and transparent. The personal context makes it more positive and interesting. We connect with the world today largely through email, websites, bllogs, texting and social media. When connecting through these channels we have only bare facts, without voice and body language. That’s why it make sense to use writing that’s as close as possible to spoken language and to make a greater connection with your reader.


[1] Jay, Ros (2003). How to Write Proposals and Reports that Get Results. United Kingdom.
[2] A Plain English Handbook. (1998). U.S. Securities and Exchange Commission. How to Create Clear SEC Disclosure Documents. Washington, D.C.,pp. 17-36.
[3] Krashen, S. (2004). The power of reading. Portsmouth, NH: Heinemann and Santa Barbara: Libraries Unlimited (second edition).
[4] Kroll, B.M. (1981). Developmental Relationship between Speaking and Writing. In B. Kroll & R. Vann, (Eds). Exploring Speaking-writing Relationships: Connections and Contrasts. Illinois: National Council of Teachers of English, pp. 32-54.
[5] Lee, S. (2003). Teaching EFL Writing in the University: Related Issues, Insights, and Implications. Journal of National Taipei Teachers College, 16(1), 111-136.
[6] Lin, O. and Maarof, M. (2013). Collaborative Writing in Summary Writing: Student Perceptions and Problems, Procedia - Social and Behavioral Sciences, 2013
[7] Lundstrom, K. and Baker, W. (2009). To give is better than to receive: The benefits of peer review to the reviewer’s own writing, Journal of Second Language Writing 18, 30–43, 2008.
[8] McMullen, M. (2009). Using language learning strategies to improve the writing skills of Saudi EFL students: Will it really work?
[9] Mercer, N. and Dawes, L. (2008). The value of exploratory talk. In N. Mercer and S. Hodgkinson (Eds.), Exploring talk in school, pp. 55–71, London, UK: Sage.
[10] Nunan, D. (1999). Second Langue Teaching and Learning. Boston, Mass.: Heinle and Heinle.
[11] Rajab, H. (2013). Developing Speaking and Writing Skills of L1 Arabic EFL Learners through Teaching of IPA Phonetic Codes. Theory and Practice in Language Studies.
[12] Silva, T. (1993). Toward an understanding of the distinct nature of L2 writing: The ESL research and its implications. TESOL Quarterly
[13] Spack, R. (1998). Guidelines: A cross-cultural reading/writing text. 2d ed. Cambridge: Cambridge University Press.
[14] Storch, N. (2005). Collaborative writing: Product, process, and students’ reflections.

ijeab doi crossrefDOI: 10.22161/ijels.3.1.6

Total View: 264 Downloads: 15 Page No: 026-030